Wednesday, December 7, 2011

Targeting Ad's Ok. For News, I Need To Be The One To Decide What Gets In And Whether Other Content Is Filtered Out...

Re Katherine Boehret's December 6th, 2011 column: In Your Hands, Just What You Want to Read

These tools are all great, I currently use a few of them and I love the ability to curate, self select and/or 'produce' my own news. My hope is that this will remain up to me and not become a practice of the media outlets themselves, selectively targeting stories to me based on who I am, what I browse, etc. ie: the profile they have or can access about me online. I can live with better targeted ad's on websites, in print magazines or cable tv based on information about me becuase it reduces the noise.

But for news and editorial, etc. I must remain the one to decide what gets in. I must be the one who sets the filter of what gets edited out.

We don't need or want big brother controlling the news...


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